Virtual Reality: Beyond Gaming & Entertainment

The technology of today, Virtual Reality has the power to transport you into an immersive virtual world, disconnecting you from reality. The impact of VR is deep and is immensely stimulating. Since virtual reality content is highly engaging, this technology has emerged as a major hit in the field of gaming and entertainment. But its applications and benefits are not only limited to these industries and can be applied to different verticals such as healthcare, education, marketing, and finance. Here is an account of how virtual reality has a lot more scope and potential beyond the realms of gaming and entertainment.


One of the most interesting virtual reality applications in the healthcare industry is training medical students to make them gain experience faster. It is definitely not a safe idea to put the life of a patient in danger to train a doctor. With the help of virtual reality, medical students can practice surgeries as many times they want until they get fully skilled. Apart from making the students skilled at performing surgeries, virtual reality is also being used in pain management in the healthcare sector. The patients are made to wear VR headsets which helps in distracting their minds and puzzle the pain pathways which, in turn, abates their suffering. Doctors have also started using virtual reality to manage and treat anxiety disorders among patients.


One of the frontrunners in adopting virtual reality, the education industry has started using technology to make learning more effective than ever. Whilst the problem of distraction often acts as an inhibitor in the process of learning, students can understand the abstract topics of various subjects in a highly immersive and distraction-free environment. Students can defy the laws of physics and break the constraints of time and space to study everything from ancient history to the marvels of the universe. Besides, learners better understand and remember things as learning through virtual reality involves kinaesthetic learning that further invokes multisensory experiences. Not to mention, students can do virtual rehearsals without the fear of failure or anyone ridiculing them.


All around the world brands try to make use of the most creative ways to grasp the attention of their audience in the first place. Marketing is tricky and definitely not a child’s play. Thanks to the impact and power of virtual reality that has helped marketers to blow away the minds of the spectators. Companies are using virtual reality to provide services such as virtual test drives, to experience the seating plan before booking tickets, etc. Certain companies even let their customers experience a place before travelling to a specific destination.


When it comes to the world of finance, visualising data acts as one of the most important tools. This is what virtual reality exactly does. Since managing large volumes of data is not an easy task, virtual reality makes it easier to organise and visualise extensive amounts of data. The technology creates a highly immersive 3D environment that makes data analysis simpler. Several brands have even started providing the service of virtual trading that further gives users better access to trading tools and algorithms. Moreover, financial institutions have started making use of the technology to deliver financial education to students through focused immersion.

Automotive Industry

One of the most interesting features of virtual reality is that it lets you do manipulations in the virtual environment that doesn’t affect the real world. This is the reason why brands across the globe have been using this technology for experimentation and training. The same is applicable in the automotive industry. Designers and engineers can create and alter the look and structure of any vehicle before actually creating a physical prototype. Major brands like Ford have been using virtual reality to let the engineers examine the functioning and formation of vehicles before the actual model hits the road.

Growing gradually in the present time, virtual reality holds immense potential in revolutionising a large number of industries and sectors. When used deftly, virtual reality can yield tremendous benefits.